Organisations invest an enormous amount of time and money creating effective and compliant brand literature. Creating, publishing and maintaining this content is a complex business. Breakdowns in communication during the creative and production process can have a catastrophic effect. Making the correct item of literature available, to the appropriate audience or channel at the appropriate time can be resource intensive and costly.

Issues

Each step of the typical literature production process is time consuming, repetitive and error prone. Problems can exist throughout the process, from creation through to sign-off and production. To compound these issues, it is often difficult to get a management overview of where each component is in the workflow.

The solution

Automatrix deliver proven software and workflow solutions to tackle these problems head-on. Our solutions are proven to:

• Significantly reduce lead times - faster delivery and response to market conditions
• Streamline processes and disciplines - dramatically reducing costs, effort and repetition
• Increase collaboration - broaden participation and increase accuracy and productivity
• Improve security - complete control of permitted participants
• Reduce environmental impact - cutting material and delivery consumption

Project managers can see at a glance, using a visual planning view, where any element of any document is in the process and can identify time spent on each element by any particular contributor or author.

Conclusion

Every creative process has unique elements and, by working with Automatrix, your existing practices can be mimicked or improved to create a workflow that is specifically tuned to your working environment. Automatrix can give your organisation the power and flexibility to improve the many complex processes involved with creating marketing literature and web content.