Account Manager/Director or Client Services Team

AdActive offers the account management team greater control and direct access to the production resources without having to wait for studio availability. An order placed for an ad or artwork is normally back as a proof or finished job within minutes, ready to be forward to your client (it could even be sent direct, without intervention if you prefer). Account managers can take control of the content too, without having to rely on operators to re-key information, meaning greater accuracy and happy clients. With real-time information about the status of your orders at your fingertips, AdActive delivers higher levels of service and faster response to your clients. AdActive works so quickly that an ad or artwork can be ordered, created, proofed in minutes allowing later deadlines, a shorter time to market and perhaps cheaper, late availability space.

Studio Manager/Operator

AdActive relieves the studio team of the tedious, repetitive and error-prone tasks that nobody wants to do on a regular basis. Because AdActive can perform these recurring tasks automatically, the studio has more time to concentrate on the quality control and the creative and stimulating jobs that are sometimes farmed out to freelancers. In most installations, AdActive is ‘owned’ by the studio and they are normally responsible for overseeing it’s operation, designing new templates and intervening if and when AdActive needs some ‘human’ help. Far from being a threat to the studio, it enhances the productivity and creativity of the studio and as it becomes an industry standard, AdActive experience will be a sought after skill-set.

Production/Traffic

AdActive puts you in control of deadlines by providing an overview screen, which summarises the entire current production and visually flags up any blockages and any looming deadlines. One glance tells you whether there are any problems throughout the entire work-load. If there are, one click takes you to the details for that advert. With it’s automated makeup AdActive reduces your worries about correct size and content. By maintaining the AdActive database of publication details you can be sure that all originators are working from the latest up-to-date information. And with automated PDF creation AdActive ensures that the spec is right.

Account Planning

By centralising production, which was previously carried out by a number of agencies or the local media, brand values can be protected. Improved use of internal and client resources mean that you can work with your own teams and your clients to ensure the best use of available capital and media. Using the reporting functionality of the AdActive database, planners can monitor usage, spot trends and react to strategic issues in a timely manner.

Business Development

Once AdActive is installed and the agency has gained experience, it can become a standard part of your new business offer. By utilising AdActive’s fast, accurate ad make up and processing the agency can cut staffing costs and perhaps win accounts which would previously have been ‘off-limits’.