Generally, the problems can be categorised into three main areas:

• Copy generation, proof creation and delivery
• Compliance and design consistency
• Workflow and archiving

To address these issues, Automatrix developed AdActive, a data driven automated artwork production system. By automating repetitive artwork, it leaves you with more time to do what you do best - being creative. It will even allow you to resize artwork to eliminate float space, saving you the trouble of producing artwork in many sizes.

AdActive delivers cross-platform access to a database, integrating all participants into one electronic ordering and workflow environment. AdActive empowers individuals, by allowing them to access, request, schedule, edit and proof the automated template driven artwork. Different levels of access can be set, enabling a suitable environment to be set up for Designers/Artworkers, Production Team, Account Managers, Project Managers and Legal Teams.

Here’s what AdActive can bring to your business:

• Lower operating costs and increased bottom line
• Faster turnaround and reduced lead times (minutes instead of hours)
• Increased accuracy and brand consistency
• Improved communication and collaboration between account managers, the studio and your clients

Perhaps best of all, AdActive is carefully tailored to your particular workflow, so even the most ‘challenging’ clients or situations can be accommodated. We work closely with you to understand your requirements, ensuring the best results and a successful business relationship.

AdActive technology uses industry standard applications (eg QuarkXPress) and standard delivery channels like email, AdFast, ADS and Transmission Manager. This means your team will be familiar with the ‘working parts’ from day one.

Now used by some of the UK’s leading advertising agencies, designers and major brands like Vauxhall, Renault and Patek Philippe, AdActive can been applied to a wide variety of uses including corporate point of sale (or point of purchase) packaging and advertising.

Building on this success means that we are continually improving AdActive so you can be sure that future developments will keep your business ahead of the rest.